Employer branding in the skilled trades: key strategy for recruiting skilled workers
At a time when competition for qualified specialists is increasing, it is crucial for your craft business to position itself as an attractive employer. In our comprehensive article, you will discover the key employer branding strategies that have been developed specifically for the craft industry. We will show you how effective employer branding can not only attract top talent, but also retain your employees in the long term. Find out how you can build a strong employer brand and lay the foundation for the long-term success of your company.
Chapter 1
What is employer branding in the skilled trades?
Basic understanding and relevance
Employer branding in the skilled trades refers to the strategic positioning of a skilled trades business as an attractive employer. It includes the authentic communication of company values and culture in order to attract top talent and retain them in the long term.
Differentiation from personnel marketing
In comparison to personnel marketing, which primarily focuses on operational employee recruitment, employer branding aims to build a holistic and long-term employer brand.
Chapter 2
Goals of employer branding in the skilled trades
External and internal goals
Employer branding aims to attract talented professionals from outside and to increase employee loyalty and satisfaction internally. This ultimately increases the productivity and competitiveness of the craft business.
Chapter 2
Implementation of employer branding in the craft sector
Strategy development
An effective employer branding strategy in the skilled trades requires a careful analysis of one’s own strengths and a clear definition of the employer brand.
The employer branding process
The process includes the planning and implementation of measures in the areas of analysis, brand communication, employee engagement, recruiting and employee retention.
