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Concept Online store website by Yasitha Kasthuri

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Free shipping over $75 · 60-day run-it-in returns

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A runner mid-stride on a city bridge at sunrise

New · Kilo Cruise 3

Every kilometre, cushioned.

Our softest daily trainer yet. 8 mm drop, 38 mm of rebound foam, and a knit upper that disappears on long runs.

Bestsellers

Shop all

Where do you run?

Kilo Cruise 3

We'd pick

Kilo Cruise 3

Soft, stable and forgiving for daily miles, recovery runs and your first half marathon.

Weight
265 g
Drop
8 mm
Stack
38 mm
Shop Cruise 3 · $140
A trail runner on a mountain ridge at golden hour

Trail collection

Built for the long way round.

Grippy, protective and light enough for a full day out. Shoes, vests and layers tested on real mountains.

Shop trail
Runners laughing after a group run at sunrise

Kilo Run Club

Saturdays, 7am. All paces welcome.

A free 5 km social run from our flagship store, with coffee after. Try any shoe on the wall before you buy.

Join the club

10% off your first order.

Plus early access to drops and training plans. One email a week, no spam.

Design notes

Kilo Run: a online store website concept

This is a concept homepage designed and built by Yasitha Kasthuri to show how a online store website can look and work. Kilo Run is an invented brand; the photos are AI-generated.

The brief

Online shoe shoppers can't try before they buy, so they hesitate over fit, terrain and returns. A small running brand has to answer those doubts fast, guide people to the right shoe and capture an email before they leave, all on a phone screen.

The approach

A campaign-style hero launches the newest shoe with two clear paths: shop it, or find the right shoe. Free shipping, run-it-in returns and secure checkout sit right under the hero to remove risk. Bestsellers show colourways, prices and a one-tap add button. A 'Where do you run?' finder with Road, Trail and Race tabs recommends a shoe with plain specs. Lifestyle sections for the trail range and a weekly run club build the brand, and a 10% first-order offer captures emails. A bold grotesque typeface with cobalt and volt keeps it fast and sporty.

Design decisions

Figma · WordPress · WooCommerce · Custom theme

Concept homepage designed and built by Yasitha Kasthuri, web designer and WordPress developer. More concepts