Services
Custom WordPress theme development
A WordPress theme written for your design and nothing else. No page builder, no yearly licence, and the fastest pages WordPress can serve, while your team still edits content in the familiar WordPress editor.
What you get
Built from your Figma design
Design tokens such as colours, type and spacing become theme settings, and each Figma section becomes a reusable, editable block.
Editable without breaking
Your team updates text, images and links inside locked layouts, so pages stay on-brand no matter who edits them.
No lock-in, no licence fees
No page-builder subscription to renew every year, and no proprietary layout data trapped in your database.
Fast by design
Only the CSS and JavaScript each page needs, self-hosted fonts and no jQuery. Lighter pages load faster on phones.
SEO built in
Clean semantic HTML, structured data, meta tags and a sitemap from day one, with fewer plugins to manage.
Documented handover
Theme files, a short guide for editors, and version control, so any developer can pick it up later.
Is a custom theme right for you?
A custom theme is the best fit when the design is settled, speed matters, and your team mainly updates content rather than designing new layouts.
If you want to drag and drop entirely new page designs yourself, Elementor Pro may suit you better, and I build those too.
This website is an example: it moved from Elementor Pro to a custom theme with a single small stylesheet, a tiny script and no page builder.
Related work
Custom WordPress themes projects
FAQ
Custom WordPress themes FAQs
Can I still edit content myself?
Yes. Text, images, buttons and lists are edited in the WordPress editor. Layouts are locked so the design stays consistent.
What if I need a new page layout later?
New sections can be added as blocks or patterns. Once a section exists, you can reuse it on any page.
Can you convert my Elementor site to a custom theme?
Yes. I rebuild the design as a custom theme, move the content across, and redirect old URLs so you keep your search rankings.
Does a custom theme work with WooCommerce?
Yes. WooCommerce runs on any well-built theme, and a custom theme lets the shop match your design exactly.
Related services
Figma to WordPress
Pixel-accurate, responsive WordPress builds of your finished Figma design.
Learn moreWordPress speed optimisation
Clean asset loading and plugin clean-up, so pages load fast on mobile.
Learn moreWooCommerce development
Product pages, checkout and store setup for a smooth buying experience.
Learn moreHave a Figma design ready to go live?
Send your file or brief. I'll reply with questions, a time estimate and next steps.