coastaligners.com.au

The brief

Coast Aligners makes clear aligners locally on the Sunshine Coast, with every treatment overseen by a dentist. Competing with large national aligner brands, they needed a friendly, trustworthy brand and a website that explains a medical treatment in plain language, shows the price upfront and turns visitors into quote requests and consult bookings.

What I built

I created the brand from scratch, including the logo, the purple and teal palette and the wave motif, then designed the website in Figma and built it in WordPress with Elementor Pro. The homepage walks visitors through a simple three-step process (send photos of your smile, get a fixed-price quote within 24 hours, book a free 30-minute consult), then shows three fixed-price packages, a before-and-after gallery, the team and answers to common questions. Get started, quote and consult buttons appear throughout the page and open short popup forms. I continue to look after the site with updates and improvements.

What launched

• A friendly, recognisable brand for a dentist-led aligner service
• A three-step path from first visit to a free consult
• Fixed-price packages shown upfront
• Quote and consult forms one click away from every section
• Ongoing updates and care after launch

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