get.eolab.com

The brief

eo SwimBETTER makes a wearable that measures the force and path of each hand in the water fifty times a second, a power meter for swimming. The team needed a product site that could explain a technical product to coaches, swimmers and triathletes, show what the data actually looks like, and sell handsets and memberships in several regions.

What I built

I built the site in WordPress and WooCommerce from the Figma design. The homepage tells the product story from top to bottom: what the device does, who it is for, eight data features each with an explainer video and an expandable screenshot, athlete quotes, what is in the box and an FAQ. Buy buttons repeat through the page and lead into WooCommerce, with separate storefronts for the US, Australia, the UK and Europe, and membership options shown alongside the hardware.

What launched

• One product page that takes visitors from "what is this?" to checkout
• Regional storefronts for the US, Australia, the UK and Europe
• Eight data features explained with video and screenshots
• Memberships and offers presented next to the handsets

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