Case study · WordPress · Elementor Pro
pinpointradiotherapy.com.au
A website for an Australian radiotherapy clinic, explaining treatments clearly and guiding patients to make an enquiry.
- Client
- Pinpoint Radiotherapy
- Location
- Australia
- Stack
- WordPress · Elementor Pro
- Services
- Elementor Pro development
The brief
Pinpoint Radiotherapy offers two very different treatments: stereotactic radiotherapy for cancer, and low-dose radiotherapy for arthritis and joint pain. Patients often arrive anxious and unsure which applies to them, so the site had to explain both clearly, build trust in the doctors and make it easy to get in touch.
What I built
I built the site in WordPress with Elementor Pro and tuned it for speed. The homepage splits into two clear pathways, Precision Cancer Care and Precision Joint Care, each with its own treatment, process and FAQ pages. Doctor profiles, clinical affiliations and plain-English treatment summaries build trust, while enquiry buttons and a free suitability check appear throughout. A For Doctors page and an InfoHub serve referring doctors and patients doing their own research.
What launched
- Two treatment pathways patients can tell apart at a glance
- Enquiry and suitability-check prompts on every key page
- Dedicated sections for referring doctors and patient education
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