whatthefresh.com.au

The brief

What the Fresh cooks fresh ready meals and delivers them around Perth. They needed a brand and a store that make ordering a week of meals quick on a phone, show what is in every meal, and tell people straight away whether they deliver to their suburb.

What I built

I created the brand from scratch and designed the site in Figma, then built it on WordPress with WooCommerce. The menu shows nutrition for every meal, a postcode checker confirms delivery before checkout, and customer accounts make reordering easy. A referral program ("Invite & Earn"), coupons and a first-order offer help bring in new customers. There is also a page for retailers and wholesale buyers, a newsletter sign-up, and an app-style bottom bar on mobile. I look after the site after launch.

What launched

• A fresh, recognisable brand for a Perth ready-meal service
• A WooCommerce menu with nutrition for every meal
• A postcode checker that confirms delivery before checkout
• Referral rewards, coupons and a first-order offer built in
• An app-style mobile layout, plus ongoing care after launch

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